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Created: Jul 22, 2019
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PHASE ONE: Flagler College Students and Online Shopping
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PHASE ONE: Flagler College Students and Online Shopping

 

Introduction:

 

The purpose of this study is to measure students’ attitudes towards and preferences in terms of online shopping versus in-store shopping. The sample of the survey is inclusive of Spring 2019 MAT 223 students and the intended population is all Flagler College students.

 

Data Collection:

 

In this first phase of this project, descriptive statistical methods will be used to describe the sample of students surveyed. The targeted population is all the students at Flagler College in Spring semester 2019. One hundred fifty MAT 223 Statistic students were surveyed. Since only MAT 223 Statistics students were sampled, the sample may not be representative of the population of all Flagler College students, so sampling bias may exist. Furthermore, since the data was self-reported, the sample results will more than likely produce measurement bias as well.

 

Survey Questions:

 

1.       What gender do you identify with?

 

a.       Female

 

b.       Male

 

2.       How old are you?

 

3.       Select the one description that fits you best.

 

a.       I love to shop; I could spend the day walking around stores.

 

b.       I must be in the mood to shop.

 

c.       I dread shopping and go only out of necessity.

 

4.       Approximately how many times a year do you going shopping for pleasure?

 

5.       Approximately how many times per month do you order something online that must be shipped to your house?

 

6.       When shopping online do you typically use a computer or a store app?

 

a.       Computer

 

b.       Store App

 

7.       When shopping for shoes and clothing, would you prefer to shop online or in a store?

 

a.       Online

 

b.       In store

 

8.       Do you think shopping online is easier and less time consuming than shopping at a store?

 

a.       Yes

 

b.       No

 

9.       Do you think shopping online is bad for local businesses?

 

a.       Yes

 

b.       No

 

10.   Do you think that, in the future, shopping stores will be obsolete, and people will do all their shopping online?

 

a.       Yes

 

b.       No

 

Sample Data - Graphs and Summary Statistics

 

Demographics:

 

In the survey’s sample of 150 Flagler College Statistics students, 107 of the students were female and 43 of the students were male. In other terms, the sample is made of 71.33% females and 28.67% males. I am not surprised by this due to the fact that Flagler has a ratio of 3:1 for females to males on campus.

 

Result 1: Gender of Students Surveyed in Spring 2019   [Info]
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Of the 150 students surveyed, the median age of was 18 years old. I choose to measure the center using median due to the fact that the histogram (shown below) is right-skewed, not symmetric. In terms of spread, the IQR of the data is 1. Further proving that there is very little variation in terms of the age of the students in the sample. Another reason for choosing median and IQR is the potential outlier within the data: 54 years old. The low variation is to be expected due to the demographic being college students in a public school. Because those students tend to come to college right after high school (around the typical age of 17) I believe it makes sense that the median is 18 years of age.

 

Result 2: Age of the Students Surveyed in Spring 2019   [Info]
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Result 3: Summary Stats for Age of Students Surveyed 2019   [Info]

Summary statistics:


ColumnnMeanMedianModeStd. dev.RangeIQRMinMax
Age15019.11333318183.36889973811654

 

Other Sample Results: -

 

When asked which description fits them best, 85 students (56.67%) described themselves as a person who “must be in the mood to shop.” The second most popular description was that the student loves to shop and “could spend the day walking around stores.” This option was chosen by 47 students which makes up 31.33% of the sample surveyed. Lastly, 18 students (12%) described themselves as a person who hates shopping and only goes out of necessity. Seeing as the type of shopping is not specifies (clothes shopping, shopping for sports equipment, school shopping, etc.) I assumed that the majority of students wouldn’t mind shopping. This assumption has proven to be true.

 

Result 4: Type of Shopper   [Info]
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As shown by the histogram below, the data which represents the number of students who shop online per month and have their purchases delivered to their house has a few outliers. Because the histogram is right-skewed, the measure of center should be the median, 2. For the same reason, the most accurate measure of spread would be the IQR which, coincidentally, is also 2. The potential outliers are the data points which lie more than 2 standard deviations away from the mean which would be any responses which are greater than approximately 14 purchases. I expected outliers to be present in this question because it is extremely likely that the students guessed for the response and I assumed that some students might guess a pretty high number of purchases.

 

Result 5: Order Online per Month   [Info]
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Result 6: Summary Stats for Order Online per Month   [Info]

Summary statistics:


ColumnnMeanMedianModeStd. dev.RangeIQRMinMax
Order online per Month1503.49215.2687728302030

 

The amount of times students go shopping for pleasure per year is shown in the right-skewed, unimodal histogram below. According to the summary statistics (result 8), the median times that the students went shopping for pleasure per year is 15. This would be the appropriate measure of center for this graph. As for the appropriate measure of spread, the IQR of the data is 23. I believe that, if the graph were to be split by males and females, the data would show less variation due to the fact that women tend to enjoy shopping more than men.

 

Result 7: Pleasure Shopping per Year   [Info]
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Result 8: Summary Stats for Pleasure Shopping per Year   [Info]

Summary statistics:


ColumnnMeanMedianModeStd. dev.RangeIQRMinMax
Pleasure Shopping per Year15018.2151015.1546835023050

 

As displayed in the pie chart below, when shopping online, 132 (88%) students use their computers to do so whereas only 18 students (12%) use the store’s app. I am surprised by this mainly because it seems as though college students spend a lot of time on their phones and I believed they would have taken advantage of a store’s app more often. Perhaps the students want to keep their phones from getting full of so many shopping apps? I wouldn’t blame them if that’s the case.

 

Result 9: Shopping Online   [Info]
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When asked whether they preferred shopping for clothes and shoes online versus in-store, 111 students (74%)  stated that they preferred shopping in-store and 39 students (26%) stated that they preferred online. This is displayed within the bar plot below. I am not surprised by this data because, when shopping in-store, consumers have the ability to try the clothes on before they buy them in order to make sure that they fit and the consumer likes the appearance of the clothes or shoes. When shopping online, the convenience of “try before you buy” is impossible.

 

Result 10: Online or In-Store?   [Info]
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The below pie graph shows that 111 students (74%) believe that online shopping is easier than in-store shopping. There were 39 students (26%) who believed that it is easier to shop in-store. This falls within my expectations because it seems as though there is more variety in products available online versus in-store and there is no travel/commute necessary for online shopping due to the fact that the items are delivered right to your door.

 

Result 11: Is Shopping Online Easier?   [Info]
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The bar graph shown below shows that students are split in their opinion of whether or not online shopping is the future of shopping. According to the survey results, 76 students (50.7%) voted that it is the shopping method of the future whereas 74 students (49.3%) stated that online shopping is not the method of the future. This is interesting due to the fact that it seems to be a concern in the business world that retail companies are being forced to shut down some of their stores due to the shift from in-store to online shopping.

 

Result 12: Is it the Future of Shopping?   [Info]
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Data set 1. Jessica Peterson - Flagler College Students and On   [Info]
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HTML link:
<A href="https://www.statcrunch.com/5.0/viewreport.php?reportid=88477">PHASE ONE: Flagler College Students and Online Shopping</A>

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