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Financial Literacy (St. Petersburg College Marketing Research Case Study)
  1. Age
      18-24
      25-34
      35-49
      49+
  2. Gender
      Male
      Female
  3. On a scale of 1-5 (1 being lowest and 5 being high priority), how important is saving for your future to you?
      1
      2
      3
      4
      5
  4. What is your personal income?
      $0 - 12,000
      $12,001 - 24,000
      $24,001 - 50,000
      $50,000 - 75,000
      $75,000
  5. Do you have a financial plan for yourself for the next 5 years?
      Yes
      No
  6. How many months could you sustain with no income?
      0 - 3 months
      4 - 6 months
      6+ months
  7. Do you have an active bank account?
      Yes
      No
  8. Do you rent or own your home?
      Rent
      Own
  9. Do you have any school loans?
      Yes
      No
  10. Average monthly credit card debt?
      $0 - 1,000
      $1,001 - 2,500
      $2,501 - 7,500
      $7,501 - 10,000
      $10,000+
  11. Average number of times you eat out per week?
      1
      2
      3
      4+
  12. Average number of beverages you buy per week (soda, water, alcohol, coffee, etc.)
      0
      1 - 5
      6 - 10
      10+
  13. How many apps or songs have you purchased for your phone or tablet in the past three months?
      0 - 3
      4 - 7
      8+
  14. Average amount saved weekly?
      $0 - 25
      $26 - 50
      $50 - 75
      $76+
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